Rate Card - Effective 2014 PDF Print E-mail


Advertising Rates per 30″ (thirty seconds)

 

Enq: Martin Lebotse

Contact: 076 1301 705

              013 944 8901

Marketing and Sales Manager                                                                                     

______________________________________________________________________________________________

Local businesses           Rates Card Options (R60.00 per advert)                                                2014

 

1.     News slots (Option A)

 

Programme type – News slots

Duration – Monday to Saturday

Amount

 

07h00, 09h00, 11h00, 13h00, 15h00 and 17h00

 

(10 sec before and 10 sec after the news plus 2 x 45 sec adverts a day.

 

 

R100.00 x 6 days = R600.00 a week

 

2.     Programme sponsorship and live interviews (Option B)

 

Time slots weekdays

Programme Sponsorship and duration

Amount

 

Peak time  06h00 – 09h00  

15h00 – 18h00

18h00 – 21h00

 

3 x 45 sec adverts within the set programme plus 10 sec programme introduction and 10 sec conclusion – every day of the week

 

 

R1 600.00 a month

 

Off Peak  09h00 – 12h00

12h00 – 15h00

 21h00 – 23h00

 

3 x 45 sec adverts within the set programme plus 10 sec programme introduction and 10 sec conclusion – every day of the week

 

 

R1 500.00 a month

Time slots weekdays

Programme product promotion or interviews

Amount

 

Peak time

                

 

 

0 -10 minutes = R100.00 a day once a week

15 - 25 minutes = R200.00 a day once a week

25 - 30 minutes = R250.00  a day once a week

1hour = R350.00 a day once a week

 

 

R400.00 a month

R800.00 a month

R1000.00 a month

R1400.00 a month

 

Off Peak

 

0 – 10 minutes = R75.00 a day once a week

15 – 25 minutes = R150.00 a day once week

25 – 30 minutes = R200.00 a day once week

1hour = R250.00 a day once week

 

 

R300.00 a month

R600.00 a month

R800.00 a month

R1000.00 a month

 

1.1.  Daily rates (Option C)

 

Duration

1 day

2 days

3 days

4 days

5 days

 

1 x  day

 

R60.00

 

R120.00

 

R180.00

 

R240.00

 

R300.00

 

2 x  day

 

R120.00

 

R240.00

 

R360.00

 

R480.00

 

R600.00

 

3 x  day

 

R180.00

 

R360.00

 

R540.00

 

R720.00

 

R900.00

 

4 x  day

 

R240.00

 

R480.00

 

R720.00

 

R960.00

 

R1 200.00

 

1.2.  Week rates (Option D)

Programme type

Duration

Amount

 

2 x  45 sec advert

 

7 days

 

R300.00

 

3 x  45 sec advert

 

7 days

 

R450.00

 

4 x  45 sec advert

 

7 days

 

R600.00

 

6 x  45 sec advert

 

7 days

 

R800.00

 

8 x  45 sec advert

 

7 days

 

R1100.00

 

10 x  45 sec advert

 

7 days

 

R1 300.00

 

 

1.3.  Two Weeks rates (Option E)

 

Programme type

Duration

Amount

 

2 x  45 Sec advert

 

14 days

 

R600.00

 

3 x  45 Sec advert

 

14 days

 

R800.00

 

4 x  45 Sec advert

 

14 days

 

R1 000.00

 

6 x 45 Sec advert

 

14 days

 

R1 200.00

 

8 x  45 Sec advert

 

14 days

 

R1 600.00

 

10 x  45 Sec advert

 

14 days

 

R2 000.00

 

1.4.  Monthly rates (Option F)           

 

Programme type

Duration

Amount

 

2 x 45 Sec advert

 

30 days

 

R800.00

 

3 x 45 Sec advert

 

30 days

 

R1 100.00

 

4 x 45 Sec advert

 

30 days

 

R1 400.00

 

6 x 45 Sec advert

 

30 days

 

R2000.00

 

8 x 45 Sec advert

 

30 days

 

R2 500.00

 

10 x 45 Sec advert

 

30 days

 

R3000.00

 

 


 

Medium Businesses  Rates Card Options (R150.00 per advert)                                               2014

 

1.     News slots (Option A)

 

Programme type – News slots

Duration – Monday to Saturday

Amount

 

07h00, 09h00, 11h00, 13h00, 15h00 and 17h00

 

(10 sec before and 10 sec after the news plus 2 x 45 sec adverts a day.

 

 

R150.00 x 6 days = R900.00 a week

 

2.     Programme sponsorship and live interviews (Option B)

 

Time slots weekdays

Programme Sponsorship and duration

Amount

 

Peak time  06h00 – 09h00  

15h00 – 18h00

18h00 – 21h00

 

3 x 45 sec adverts within the set programme plus 10 sec programme introduction and 10 sec conclusion – every day of the week

 

 

R2 600.00 a month

 

Off Peak  09h00 – 12h00

12h00 – 15h00

21h00 – 23h00

 

3 x 45 sec adverts within the set programme plus 10 sec programme introduction and 10 sec conclusion – every day of the week

 

 

R2 500.00 a month

Time slots weekdays

Programme product promotion or interviews

Amount

 

Peak time

                

 

 

0 -10 minutes = R200.00 a day once a week

15 - 25 minutes = R350.00 a day once a week

25 - 30 minutes = R500.00  a day once a week

1hour = R650.00 a day once a week

 

 

R800.00 a month

R1 400.00 a month

R2 000.00 a month

R2 600.00 a month

 

Off Peak

 

0 – 10 minutes = R150.00 a day once a week

15 – 25 minutes = R250.00 a day once week

25 – 30 minutes = R350.00 a day once week

1hour = R450.00 a day once week

 

 

R600.00 a month

R1 000.00 a month

R1 400.00 a month

R1 800.00 a month

 

1.1.  Daily rates (Option C) R150.00 No Discount

 

Duration

1 day

2 days

3 days

4 days

5 days

 

1 x  day

 

R150.00

 

R300.00

 

R450.00

 

R600.00

 

R750.00

 

2 x  day

 

R300.00

 

R600.00

 

R900.00

 

R1 200.00

 

R1 500.00

 

3 x  day

 

R450.00

 

R900.00

 

R1 350.00

 

R1 800.00

 

R2 250.00

 

1.2.  Week rates (Option D) Discounted Rates

Programme type

Duration

Amount

 

2 x  45 sec advert

 

7 days

 

R1 000.00

 

3 x  45 sec advert

 

7 days

 

R1 200.00

 

4 x  45 sec advert

 

7 days

 

R1 400.00

 

6 x  45 sec advert

 

7 days

 

R1 600.00

 

8 x  45 sec advert

 

7 days

 

R1 800.00

 

10 x  45 sec advert

 

7 days

 

R2 000.00

 

 

1.3.  Two Weeks rates (Option E) Discounted Rates

 

Programme type

Duration

Amount

 

2 x  45 Sec advert

 

14 days

 

R1 600.00

 

3 x  45 Sec advert

 

14 days

 

R1 800.00

 

4 x  45 Sec advert

 

14 days

 

R2 000.00

 

6 x 45 Sec advert

 

14 days

 

R2 200.00

 

8 x  45 Sec advert

 

14 days

 

R2 600.00

 

10 x  45 Sec advert

 

14 days

 

R3 000.00

 

1.4.  Monthly rates (Option F) Discounted Rates       

 

Programme type

Duration

Amount

 

2 x 45 Sec advert

 

30 days

 

R2 200.00

 

3 x 45 Sec advert

 

30 days

 

R2 600.00

 

4 x 45 Sec advert

 

30 days

 

R3 000.00

 

6 x 45 Sec advert

 

30 days

 

R3 600.00

 

8 x 45 Sec advert

 

30 days

 

R4 200.00

 

10 x 45 Sec advert

 

30 days

 

R4 800.00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The above rates exclude 50% exclusivity and loading rights, which will be added when the

client is in need of the services.
• Exclusivity: is when any competitors of the client won’t be advertised during that spot.
• Loading rights: is when the client requested the right to advertise specifically/or exactly at a certain time.
  (Special instructions e.g. loading the advert after 07h00am or 15h00pm news bulletin everyday).

 

Production Fee for Advertising

Includes:
• Studio Time
• Voice-over
• CDs
• Sound Effects
• Editing


Live Read Rates 15″ (fifteen seconds)

The rates for live read will be charged according to the channels and it shall be for fifteen (15″) seconds. If the seconds for live rate

are exceeding the specified

fifteen (15″) seconds the pro rata mechanism will be considered.

Studio Time Recordings

The studio recordings/usage for companies/individuals will charged per hour, which is R 1 500.00 per 30and the recordings shall be

done after the station
has received payments.

Competitions

Moutse Community Radio Station (MCRS 96.3 fm) will also advertise your business through competition.
When you sponsor a competition
the station
will acknowledge your sponsorship every time the competition is aired as well for more publicity.
 


Moutse Community Radio Station is encouraging Programme sponsorship as the rapid effective tool with lots

of incredible benefits that

will promote

your business insistently.

 
 
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